Branded USBs become THE corporate gift of 2008

Marketing Directors seem to have found the ultimate way to keep their brand front of mind with custom USB thumb drives. They are banking on their clients using the giveaways long after the holiday and into 2009. While 80% are choosing blank drives, an increasing number are preloading data, including video, audio, powerpoint files and even PDF brochures. The cost of Flash memory continues to fall at a rate greater than the sharemarket. Quality issues are emerging, with some cheap drives likely to damage the reputation of the corporate giver. Would you like to explain to a client how his precious files got corrupted?