Feb 3, 2007 at 11:56AM With the gathering pace of the roll-out of Hollywood movies on high definition format, what's the state-of-play in the battle for hearts, minds and dollars? The big studios are lined-up in either the Blu Ray or HD DVD camp and both formats have domestic players for sale. Want to learn more about the differences? Click here for a run-down of HD DVD and click here for Blu Ray.
Jan 25, 2007 at 04:30PM To all of our friends around Australia, and our International friends who have a hard time associating January with hot summer celebrations - happy Australia Day!! Perth has the best firework display on the planet, with 500,000 people seated around the Swan River to enjoy the festivities. We have daylight saving this year (for the first time), so darkness doesn't creep up on us until 9PM. So, enjoy Australia! It's back to work for many on Monday after a long break - and back to school for the kids ...
Jan 11, 2007 at 11:36AM The Web is evolving into the go-to medium for presenting video commercial presentations at a cost that is sustainable by any serious business. As more and more companies begin to use the Web venue as a multimedia presentation platform, those that learn how to use the medium properly by constructing compelling, memorable story-based messages that appeal to their audiences on an emotional level will benefit the most.
To view the full article on web ad production, please click the link.
Jan 8, 2007 at 08:02PM Confused about website optimisation for search engines? You're not alone with a recent survey suggesting that 95% of all active web sites don't have any prospect of rating on the first page in any relevant Keyword search. The 'keys' to keywords (sorry) are known as 'density', 'frequency' and 'prominence'. Click here to learn more about Keyword strategy.
Jan 8, 2007 at 07:52PM Emerging over the weekend has been the full impact of what was first seen as a minor problem with Adobe Acrobat Reader versions up to and including 7.
Essentially the free PDF reader supplied by Adobe is vulnerable to carefully crafted PDF documents placed on Web sites which can potentially run programs on any PC. These could collect passwords, IDs and any data accessible by the user. No known exploits are 'in the wild' but given the potential and the publicity on the security industry websites, it is likely that the hackers are all working overtime to generate them.
Simple exploits will be out on the Internet within hours and sophisticated ones within days. As the majority of Hackers are now in the game for profit, initial targets will be Internet banking and on-line credit card transactions with the potential for quick financial gain.
In order to mitigate the risk to experts are recommending these actions:
1. Deploying Adobe Reader version 8 to all PCs
2. Deleting known instances of default PDFs on PCs
3. Running a user awareness campaign
Click here for more information on the Adobe Reader security alert
